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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands

Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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This innovative approach -- blending practicality and creativity -- is now in full-color!

From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance.

 

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